The first-generation Pleo first went on sale in Japan on October 9, 1998, replacing the Vivio, when Japanese regulations dictated a size change in the kei car tax bracket, and every kei car model from every make was redesigned as a result.
Engine 658cc EN07 I4
In June 1999, Subaru launched a luxurious edition of the Pleo, called the Nesta. In October, a sporty edition was launched, called the LS. In December, an Le edition was launched.
In May 2000, Subaru launched a G Edition of the Pleo Nesta. In October, the first face-lifted edition was launched. In December, a retro-styled edition called the Niccoto was launched.
In May 2001, a more upgraded sporty version of the Pleo was launched, called the RS. This model is sometimes called the RM. In October, a second face-lifted edition was launched.
In January 2002, the L Plus Package and F Special editions were both launched. In May, three four-wheel drive editions, the RS Limited II, the LS Limited and the F Limited, were launched to commemorate Subaru 4WD's fortieth anniversary. In October, a third face-lifted edition was launched.
In May 2003, four editions of the Pleo, the FS Limited, the FS Special, the L Special and the Nesta GS Special, were launched. In June, the RS Limited and LS Limited were both face-lifted. Meanwhile, a new edition of the Pleo, the L Special Color Selection, was launched. The R2, was introduced on December 8. After 2003, the Pleo was sold alongside the R2.
In June 2007, the F model was discontinued. The discontinuation left the Van A model as the only trim level.
In December 2009, the Pleo was discontinued.
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